Stats & Reports (old)

Powerspace platform provides advertisers real time campaign statistics in Dashboards, accessible at 3 levels :

Advertiser dashboard
Campaign dashboard
Adgroup dashboard

On each dashboard, you can select the date range (start & end dates), as well as the granularity level (day, week, month). By clicking on the KPIs, you can choose to display any activity metric on the chart (Impressions, Clicks, CTR%, CPC, CPM, Total cost). These choices will be applied to all your dashboards.

1055 — Dashboard example with CPC and Total Cost trends

More details reports are available in the table below the chart. Advertisers can break down campaign and Adgroup data by Creative, Device Type, Days and Websites. On some report, it is possible to export data to a .csv file by clicking on the download icon.

These dashboards are here to give you a picture of you main metrics.

Metrics & KPIs

	Description	Example
Impressions	The total number of ad impression	1,234,930
CTR%	Click through rate (clicks / Impressions) in percentage %	0,24%
Clicks	The total number of clicks. Multiple clicks within a 30 minutes timeframe for the same user are not cumulated.	31,258
CPC	Average Cost per Click.	0.23€
CPM	Average Cost per Thousands impressions	0.80€
Costs	Total cost of the Campaign. Correspond to the amount billed to the advertiser	1,258.45€

Conversion Metrics

	Description	Example
Leads	Total number of Leads tracked in the Campaign / AdGroup. A Lead corresponds to a registration, a completed form, or other event where the Powerspace tracking pixel is fired, and the conversation is attributed.	129
LR %	Lead Rate (Leads / Clicks) in percentage %	12,59%
Orders	Total number of Orders tracked in the Campaign / AdGroup. An Order corresponds to a purchase on a site, where the Powerspace tracking pixel is fired on the order "thank you" page.	78
CR%	Conversion Rate (Orders / Clicks) in percentage %	2,53%